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Café Rico, founded in 1924 by Ramón S. Torres Vélez in San Juan, has become a favorite for bold flavored coffee lovers across the Caribbean and elsewhere. The Café Rico brand's steady and persistent growth has made it one of the strongest brands in the Puerto Rican market.
The company's roots were conceived through strong relationships with local coffee growers, and in 1935, the brand was acquired by the Cooperativa de Cafeteros de Puerto Rico ("Coffee Growers Cooperative of Puerto Rico"), the first agricultural cooperative in the country that came to fill an imperious need among coffee growers. At the time, the coffee industry had a very old-fashioned sales system, and it was necessary to free the coffee farmers from the narrow siege formed by traffickers and speculators. Coffee growers were forced to change their product for provisions overcharged in price and on which they also paid high interest rates. The cooperative achieved legislation against the adulteration of coffee and contraband on the Island, stabilized prices, and restored the product's fame in international markets.
Café Rico's tasting profile is that of a medium-dark roast, bold and aromatic, and it is available in regular, decaf, instant, and espresso varieties. The brand's objective has been to produce Puerto Rico's best and purest coffee from the beginning.
Today, Café Rico remains a favorite for bold flavored coffee lovers across the Caribbean and beyond, with its steady and persistent growth continuing to make it one of the strongest brands in the market. A single 10 oz can of Cafe Rico traditional ground coffee is a testament to the brand's enduring quality and popularity.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
package_dimensions | 5.47 x 4.06 x 4.02 inches; 10 ounces | ||||
upc | 075801000122 | ||||
manufacturer | Puerto Rico Coffee Roasters, LLC | ||||
best_sellers_rank | #156,284 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food) #2,180 in Ground Coffee | ||||
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